The Secrets of Selling From Stage
Official Newsletter with Dr Joanna Martin
Hi!
I hope you had a lovely Easter break wherever in the world you maybe. Greg and I managed to squeeze in a couple of days camping with my Mum and my Step-Dad Roger down at a beautiful little place overlooking the Huon River in Tasmania. Check out this incredible photo I took of the Easter moon. Aren’t I a clever clogs!?
Greg and I have routinely been going to bed feeling a little sick lately from all the Easter chocolates. I’ll secretly be glad when they have all gone.
And on Friday of this week we’re off to Tony Robbins Date with Destiny. While I’ve worked very closely with loads of people on Tony’s team, I’ve never actually seen him live! Can you believe it? So Greg and I are really looking forward to that. I’ll touch base mid event next week!
Meanwhile in this week’s newsletter we have:
· A Behind the Scenes Tip on how to ask the question “Can I sell?”
· An article on Elegant Business Models
· A request: We are looking for a business super-whizz to join our fast growing team!
BTS “Tip of the Week”
"How Do You Ask an Event Organiser if You Can Sell as Part of Your Presentation?"
- Thank the event manager for the opportunity to speak to their people.
- Explain that often you have people coming up to you after a presentation asking what they can do next.
- Get permission: Explain that you usually make a brief offer on your program or product, and you want to check that that's ok?
- Reassure the event manager that the attendees won't feel pressured or "sold to".
This conversation ensures that they are on the same page as you, and won't freak out if you start talking about your program or product during your presentation.
Feature Article
Stop trading your time for money! What is an Elegant Business Model and how can you create one?
It is so easy to fall into the trap of being a solo technician that before you know it, your business becomes your lifestyle. Create a step by step plan for an elegant business model and start living the lifestyle you have always wanted.
What is an Elegant Business Model?
It’s all about being able to do the work once and get paid for it over, and over, and over again and possibly even while you sleep. Shift your thinking and start focusing on the systems you can integrate within your business that will create passive income streams while at the same time give you the financial freedom to live your dreams.
Four Reasons why having an “Elegant Business Model” is important for ANY business.
1. So you can remain passionate about your business long term
Have a reason why your business exists. If it was a knee jerk business reaction then you might find that it's not really going to keep your passion alive long enough for you to be truly successful. You're not necessarily going to be passionate enough about growing your business and you may find that you lack focus on ways to grow the business effectively.
2. So the business doesn’t own YOU.
Get successful systems in place behind the business so that the business does not own you. If you're not constantly protecting what you're creating in your business and in your lifestyle, then people will fill-up the gap for you. If you don't stop and implement an elegant business model in your own business, it will take more time, energy, and you will struggle to keep it afloat.
3. So You Don’t Become a Victim of your own success.
When a business grows too quickly and you become hugely successful , you may lose focus on key parts of the business with dire consequences. If what you are selling is your time, there will be a cap to your success, and you might just end up being very, very busy. An elegant business model means that every bit of effort you put into your business can be leveraged. So you might make a product once, but sell it over and over and over again.
4. Plan for your Growth
Number one is the scariest number in business. If you leverage your entire business on ONE product, and it stops selling or you run out of supply, your whole business will suddenly disintegrate. If you base it on ONE client and they go somewhere else- no business. If you have one marketing strategy and it stops working- no sales.
Always look to multiply everything in your business.
Elegant Business Model
A Blueprint for Success
An elegant business model means that:
- A client can get involved with your company for a very low price point, and start to build a relationship with you.
- When they have developed trust with you, they can then “ascend” through your model and make an investment in a higher priced product.
- As further trust is developed, there is always a higher level of service or product that they can invest in.
It also means that you are constantly looking for ways to leverage each effort you put into your business. Systematise everything- and make as many information products as possible.
Remember these keys and you’ll be on the right track:
- Have a passion for your business
- Leverage your time
- Get others involved who share your vision
- Have a great system in place that does not rely solely on YOU to run it
Building an Elegant Business Model is THE model of success so that you can enjoy the lifestyle you have always dreamed of while your business continues to grow.
Would you like to use this article on your website or in your ezine? You can, as long as the information below stays intact.
About the author:
Dr Joanna Martin
Dr Joanna Martin is an internationally acclaimed speaker and sought-after educator who has taught over 40,000 people on three continents.
Today, she trains entrepreneurs and professionals alike in key communication, leadership, and presentation skills. With her partner Greg, through their business, Shift Lifestyle they provide strategy and support for business owners who want a lifestyle, not just a living.
For more information go to: www.SecretsOfSellingFromStage.com
Are you a Business Super-Whizz?
Below is an outline of a position we have available, and we are looking for an extraordinary, efficient whizz!
If you or anyone you know are interested please send us your CV to info@shiftlifestyle.com
Who we’re looking for:
We have reached a stage in our growth where we need a business manager or general manager.
We are looking for someone to do the following for us (or supervise the completion of tasks)
- Assist with creation of systems within the business
- Manage staff
- Financial management
- Affiliate payments
- Liaise with bookkeeper to keep things up to date
- Report to us financial position
- Project management of product creation and development
- Project management of website
- Personal assistant to me
- Book venues, accommodation, flights etc
The ideal person would:
- Be a self starter and self manager
- Be able to work from home, but still maintain good communications with the team
- Preferably have run their own business before or worked independently inside of someone else’s business
- Be happy to make decisions independently, knowing that we will support them
- Have a background in speaking businesses or information marketing
- Be aligned with our mission and values below
Who we are:
As you know working with Greg and I is always an adventure. We are a new company, a fast growth startup just entering our second year of business, with a view to doubling or tripling business in the next 12 months. We have a plan for doing this, but not the people to implement.
“Our mission is to educate and empower business owners not just to make a living, but to create businesses that support their lifestyle. We believe that if we inspire smarter, more aware business owners that they will make better choices. These better choices will lead to better relationships, better family life, better communities and ultimately World Wide Wealth.”
We hire for attitude, and we’re looking for someone who is going to be a great fit for our team. Our core values as a business are:
- Being fun and cheeky
- Believing anything’s possible: “Because we can”
- Collaboration and partnership: “The bigger pie”
- Excellence: In production, customer service
- Contribution
The right person will help to shape the business into what it becomes. We’re not looking for a follower, but a leader- someone who cares to create something special.
If you know of anyone- please let me know.
Joanna Recommends...
The Secrets of Selling From Stage Mentoring Program
Since you've come to this website at some time, you are likely interested in either creating a speaking business, or building your business through speaking.
Did you know that for only $97 a month (less than $25 a week!), you can fast track your success with my practical, easy-to-use, "hold-your-hand-at-every-step" Mentoring Program.
Here's what you receive in the program:
- Personal, One-on-One coaching time with the Shift Speaker Training Team
- Weekly e-classes which are emailed to you
- Monthly teleconferences complete with live hot seats and question and answer sessions
- Opportunity to be the lucky Hot Seat candidate
- Critique and review of your presentation
- Critique and review of your powerpoint presentation
- Interviews with key people who have helped me on my journey
- Full Access to the members-only website
- A question and answer section on the members-only website, with answers to frequently asked questions
- Exclusive access to view killer presentations from some of the biggest and most experienced speakers in the business
- Special bonus for my top students – I’ll get you on stage
To find out more and become a member just click here.
See you next week!
